The hot tools curlbar.

Client: Hot Tools

Role: Senior Industrial Designer at Smart Design

Challenge: The curling iron was ripe for innovation—as anyone who’s ever burnt their forehead attempting 90s supermodel hair can attest. 

Story:  What we were looking for is to dig into how people actually use hair tools. And so we went to the people who use them the most: professional hairstylists. They’re on their feet the entire day, performing near acrobatics in the way they maneuver their hands to get hair into an impossible-looking updo. Our Smart Design team walked away with a real appreciation for their artform, and an idea. Introducing… a curling iron in the shape of an L. Why an L? It helps keep elbows low, reducing the strain afflicting so many of the hairstylists we talked to. The brand-new tool also has a pre-set timer—adaptable for different hair types—ensuring that they never burn or damage hair. But it wasn’t just useful for the pros: our curlbar was also featured in Elle, Allure, and Refinery29.

Press & Awards:
ELLE
TODAY
Refinery29
New Beauty
Expert Reviews
Trend Hunter
Woman’s Day
Allure Best of Beauty Award
Good Housekeeping Beauty Award