The healthy junk food project.

The challenge: Make healthy food more tempting.

Introducing… a series of good-for-you greens and juicy fruits carved, composed, arranged, and staged to look like your favorite indulgent treats, and trick your senses. A watermelon “steak”? A Starburst-shaped kiwi? 

This photo series is meant to inspire designers working in food & beverage. To remind them that we eat with our eyes too.