HOW DESIGN CAN INFORM OUR FOOD
People consume food everyday for both survival and enjoyment. How we understand and engage with food makes all the difference. Based on my years of partnering with leading food and beverage companies, the following are my design principles for creating meaningful food experiences. (A collaboration with Mason Umholtz)
1.
To foster better eating habits, design the experience around the food to be as delicious and meaningful as the meals themselves.
2.
From purchase, to prepping, to cooking and ultimately consuming, it’s the collection of these signature moments that have the potential to create experiential sustenance.
3.
Show, don’t tell. Food can take on many forms but it is the most recognizable ingredients that visualize nutrition and taste for consumers.
4.
Do not design in a vacuum. Understanding the intersection of public health and food starts with collaboration between nutritionists and designers to initiate a meaningful dialogue with consumers.
5.
Designed visual cues raise awareness of portion sizing and encourages a better understanding around healthy eating patterns.